10 Affordable AI Tools for Businesses (+ How to Implement Affordable AI)

Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially with emerging technology. Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially with emerging technology.  But, at the same time, there are many affordable AI tools that can help you save time and meet your marketing goals. And, for what it’s worth, 60% of marketers in the same survey also reported that AI/automation tools are important in their day-to-day roles. In this piece, we’ll share a list of free AI tools, outline the three-step process for implementing AI on a budget, and share how marketers currently leverage AI tools in their roles.  Table of Contents Affordable AI Tools for Business How to Implement AI on a Budget [3 Steps] What AI tools are marketers currently using? [Research] Familiarizing Yourself With AI Affordable AI Tools for Business Even though marketers who responded to our survey say that they’ve not yet adopted AI because of the price, also consider that all survey respondents who use AI/automation tools say it saves an average of two hours and 24 minutes per day.  Watch on YouTube Here’s a list of affordable and free AI tools to consider adopting into your marketing processes.  1. HubSpot Price: Free CRM; Plans start at $50 per month and vary based on team size and tier subscription tier. HubSpot incorporates AI in a number of ways. Here are just a few: Content Creation: Content Assistant uses generative AI to help you create outlines, emails, and even blog ideas so you can share high-quality content with your audiences.  SEO: HubSpot’s COS and CMS use algorithms to scour your posts for search optimization suggestions before you post. Emails and Workflows: When a customer does something such as engage with an email or landing page, this will trigger a canned email to be sent to them with their name and other personalizations in it. Social Media: HubSpot’s social media platform allows you to autogenerate post caption copy using machine learning. This technology recognizes sentences that you might regularly tweet or meta descriptions in a link you’re sharing, then crafts a caption that you can then edit or tweak. Deduplication features: If you upload a new list into a HubSpot CRM, or a pre-existing contact subscribes to your marketing newsletter, HubSpot will search the CRM to find matching contacts and prevent any duplicates from being added. 2. Grammarly Price: Free; Paid plans $12/mo – $15/mo per member Grammarly is an intuitive copy-editing tool that uses machine learning to recognize and highlight spelling, grammar, and other phrasing errors on platforms like Google Docs, email, and social media sites. Image Source As an individual user, Grammarly

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