15 Best Bulk Email Services for 2023

You’ve seen that email marketing works wonders for your business. So you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook.You’ve seen that email marketing works wonders for your business. So you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. Enter: Bulk email service providers. These bulk email services are equipped to manage large volumes of email while offering features to track performance. Read on to discover the key features to look out for in a bulk email service and the best bulk email services in the market. Table of Contents What is a bulk email service? Reasons to Send Bulk Emails Best Bulk Email Services Top Features in Paid or Free Bulk Email Service A mass email service helps you reach a large audience and nurture them one email at a time. In addition to getting direct access to your customer base, you can track how your emails perform and test various methods to increase clicks and conversions. While traditional advertising methods, such as print ads and direct mail, can have a high return on investment (ROI), it can be challenging to understand how consumers interact with your materials. With a bulk email service, you can find out what attracts consumers and what elements lead to more conversions. Furthermore, many bulk email services offer automation tools — think workflows and sequences. You can more easily move leads down the funnel and retain your current clients. Using a personal or business email can work in the first few months of starting a business but will quickly become ineffective as you grow. Bulk email services offer a long-term solution. Reasons to Send Bulk Emails Not sure if it’s the right time to try a bulk email service? The first question you should ask is, “Is our brand investing in email marketing this quarter/year?” If the answer is yes, that’s your sign to invest in an email service. Here are specific examples of when you would send out a mass email to your subscribers: Sales promotions. Say you want to promote discounts on specific products or services. Sending a mass email to your subscribers is a great way to generate sales. Newsletters. Do you want to send out exclusive content to your subscribers? Then a newsletter is the way to go. Product updates. A great way to announce a new product feature or line is via email. You can include previews to build up excitement and include calls-to-action (CTAs) for conversions. Announcements. Are you updating your hours, prices, or services? Or perhaps there’s been a change in your policy. Notifying your subscribers in an email blast is an effective way to spread the news. With every email you send to subscribers, you’ll want to remember your goals, audience, time and day, personalization, and compliance with data protection laws. Best

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