20 Best B2B Lead Generation Tools

There’s no way around it — every business needs to drive leads to grow. There’s no way around it — every business needs to drive leads to grow.  However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings.  Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation. In this post we’ll cover: What is B2B lead generation? Why you need lead generation tools Best B2B lead generation tools While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals their seriousness about product interest by providing other useful information and engaging further with your business. Qualified lead information varies and is harder to get. But, it generally includes name, occupation, and email address. Ultimately, the goal of B2B lead generation is to create a consistent pipeline of qualified leads who are likely to convert into customers. Why You Need B2B Lead Generation Tools Trying to generate B2B leads without tools is like showing up to a sword fight without a sword — you will not be equipped with the tools you need to achieve your goal. Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. B2B lead generation tools are critical for any business wanting to get high quality leads from the right places. These tools can automate processes which saves time, provide critical data to help you make better decisions, and integrate with other tools like CRMs. Best B2B Lead Generation Tools 1. HubSpot Marketing Hub Source: HubSpot Overview: HubSpot Marketing Hub is a suite of tools that aim to help marketers funnel leads through the attract, engage, and delight stages of the marketing flywheel. For example, you can use Marketing Hub to create compelling content to attract your target audience, capture leads via site, email, or social media; and nurture tools like automated workflows that can continue to engage contacts via email and other types of messaging.  Features: HubSpot Marketing Hub has multiple features designed for lead generation, including a lead capture tool. It is also equipped with forms, popup forms, live chat, and chatbot. What we like: Lead generation tools like an email builder are available for you to use. HubSpot Marketing Hub also integrates with HubSpot CRM. Pricing: Paid tiers run from $45 to $3,600 per month depending on company size. 2. LeadPages Source: LeadPages Overview: LeadPages enables you to create custom landing pages for different, specific audiences. It also integrates with other software, funneling leads into your CRM. Features: Build websites, landing pages, pop-ups, alert bars, and more. What we like: You have the ability to choose from

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