25 SEO Trends to Leverage in 2023 [+Data]

Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving.Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we’ll cover the top SEO challenges facing marketers in 2023 and the 25 biggest trends to watch this year. SEO Challenges in 2023 25 SEO Trends to Leverage in 2023 SEO Challenges in 2023 A HubSpot Blogs survey identified the top three challenges of SEO marketing: Image Source 1. Algorithm Changes The number one challenge for marketers is keeping up with algorithm changes. That’s unsurprising. In 2021 alone, Google ran more than 800,000 experiments that led to 4,000+ changes to search. If you’re like most marketers, this stat can feel pretty overwhelming. After all, how can you succeed when Google keeps rerouting the path to success? The key is to respond to these changes strategically. For one, this means staying on top of industry news. If there’s a significant algorithm change, the SEO industry will likely comment on it. The second strategy may sound counterintuitive: Wait until the dust has settled after an update. Why? In some cases, Google discovers a change has not panned out as expected, and they revert back. 2. Not Ranking SEO is a long-term game. Unlike paid search, organic results take time to show results. It’s usually a culmination of small efforts. To use a metaphor, SEO is like a mutual fund slowly building over time. It’s not the stock market, where you see gains and losses in real time. This can be helpful to mention when clients expect quick results. Some “solutions” to fix a low ranking include technical SEO and content marketing. However, developing a long-term strategy that focuses on three to four initiatives at a time is even more important. 3. Keyword Research Keywords are the foundation of SEO. But today, rather than scanning for just a keyword, Google takes a high-level look at your website to get an overall sense of its tone, scope, and relevancy. This means that keyword stuffing is out. Instead, the goal is to understand user intent, or the deeper problem your users hope to solve. With this understanding, you can perform better keyword research and write content based on this insight. Check out this helpful article on how to add user intent to your keyword strategy. 25 SEO Trends to Leverage in 2023 1. Voice and Mobile Search “Hey Google, what’s a good substitute for heavy cream?” This was a question I asked my Google Assistant last week while baking a cake, hands covered in flour. It looks like I’m not the only one using voice search. By 2026, more than half of internet

Related Posts

Online Income: How to Maximize Your Earnings from Home

Printed leggings Designs