Email Automation: How to Set Up Automated Workflows [Data]

Without email automation, your marketing team misses major opportunities to nurture and engage your target audience and contacts. Without email automation, your marketing team misses major opportunities to nurture and engage your target audience and contacts. In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s begin by answering the most crucial question: what is email automation? What is email marketing automation? Why You Should Use Email Marketing Email Automation and Marketing Statistics Marketers Should Know The Benefits of Email Automation How to Automate Email Workflows Email Marketing Automation Examples Automate Your Email Marketing Campaigns Another common example would be receiving an automated email reminding you to check out the items in your virtual cart after you left a website without making a purchase. Email automation helps convert leads into customers, delight existing customers, and encourage activities like greater product adoption, upsells, evangelism, and additional purchases. Top 7 Email Marketing Tools To Automate Emails & Get Clicks! Why You Should Use Automated Email Marketing Email marketing automation eliminates time-consuming tasks, such as preparing email lists, sending generic messages, or scheduling events manually. This gives marketers and salespeople more time to work on projects that require their attention (or cannot be fully automated). Email marketing automation is centered around workflows, a predetermined, triggered set of actions you’re directing your automation software to take for you. Email Automation and Marketing Statistics Marketers Should Know Email is the most frequently automated marketing channel with 65% of marketers leveraging email automation 71% of B2B marketers say they use automation in their email marketing efforts The number of email users worldwide is expected to 4.6 billion by 2025, more than half of the expected world population. In 2022 alone, 333.2 billion emails were sent per day. The Benefits of Email Automation Let’s take a deeper look into some of the ways email automation can benefit marketers. 1. More Seamless Workflow Email automation allows marketers to send emails to all of their customers quickly and efficiently — allowing marketers to move on to other tasks while keeping customers satisfied. In fact, 49% of sales and marketing professionals listed “time savings of repetitive tasks” as one of the top three advantages of automation. 45% listed improved efficiency/ROI as another advantage. 2. Better Customer Experience 43% of marketers say improving customer experience is the number one advantage of leveraging marketing automation. Automated emails will help you deliver messages that delight customers, such as incentives, helpful reminders, and onboarding content. Keeping regular contact with your customers will build a better relationship, boost retention, and generate more leads. 3. Improved Email Segmentation Automated emails make it easier to segment your email recipients based on attributes, behavior patterns, and engagement levels. Doing so leads to an increased engagement rate, open rate, conversion rate, and click-through rate. 4. Fewer Errors Even if you’re just copying

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