How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper’s Head of Enterprise Marketing

In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT.In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company’s holiday promotion – all in the voice of Ryan Reynolds. The results, in his own words, were “compelling” but also “mildly terrifying.” Admittedly, the Mint Mobile ad is a little stunty. However, it’s a prime example of marketers using AI to streamline the creative process. That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy, Head of Enterprise Marketing at Jasper, to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. How Generative AI Can Fit Into Your Content Strategy, According to Jasper’s Head of Enterprise Marketing 1. AI for content ideation. As a writer, there’s nothing worse than staring at a blank document. But these days, you don’t have to wait for inspiration to strike. Instead, you can leverage AI to get the ball rolling. Samyutha told me, “AI really fits at the beginning of the writing process, particularly for content ideation. If I’m writing a blog, I often use Jasper Chat to test new ideas and try different angles, just like I would with a colleague in a conference room.” Samyutha points out that AI tools are especially beneficial for remote marketers who don’t have the physical space to spitball ideas with others. “It’s valuable during a time when people are working remotely and teams are distributed. We can get a lot accomplished in virtual meetings, but they’re not often used to just brainstorm or connect. In that way, AI can be really helpful,” she observes. 2. AI for content research. A lot of effort goes into writing a piece of content before a writer can even put pen to paper.  For most creators, the bulk of the work happens on the front-end — namely, researching and sifting through information. Samyutha believes this is the next big area for which AI can help. She says, “Being able to take super lengthy pieces of content, feed them into Jasper’s Content Synthesizer, and have a summary of different viewpoints and pieces of data can help creators form an opinion or perspective that much quicker.” For example, suppose a marketer needs to convert a multi-page e-book into a blog post. To speed up the process, she pastes the e-book into an AI chatbot and prompts it to list the biggest takeaways. The AI chatbot analyzes the e-book to identify its key themes, topics, and ideas. After, the marketer uses its output as a rough draft for her blog, making sure to add her own voice and perspective. In the end, she has a new piece of content that took a fraction of the time

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