Instagram SEO: 10 Techniques for Increasing Your Reach

Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn. Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn. SEO for Instagram is how you can create opportunities for those billions of users to see your content and engage with your brand. Luckily, you can apply the same SEO techniques you use to optimize web page content to drive organic growth to your Instagram account. Think of Instagram as its own search engine. The platform has built-in search functions that act like its own mini-Google. Here, we’ll share 10 SEO techniques to expand your reach by working with the Instagram algorithm. Table of Contents Optimize your Instagram profile. Have a primary keyword. Include a secondary keyword. Treat your hashtags as keywords. Place your hashtags strategically. Leverage your image captions. Take advantage of Instagram alt text. Track everything with analytics. Avoid these black hat techniques. Navigate the weirdly banned hashtags. Instagram Optimization 1. Optimize your Instagram profile. The first step you should take toward increasing your Instagram reach is to optimize your Instagram profile. Driving traffic to your Instagram account won’t benefit you in the long run if your profile isn’t optimized for the best user experience. Here are a few tricks for optimizing your Instagram profile: Make your profile public. Choose a colorful, on-brand profile image. Create a recognizable and searchable @Username. Create an easily searchable business name. Register for an Instagram Business account. Include a trackable link in your bio. Why it’s so important: These steps might seem like a no-brainer, but it’s critical to lay the groundwork before you make any other SEO changes. Once you’ve covered these basics, you can move on to more technical optimizations. 2. Have a primary keyword. Your display name and @username are the two most important places to put your primary keyword. When users type their intention into the search bar, you’ll match, bringing you closer to that coveted top-of-search position. To start, you’ll need to pinpoint your primary keyword. We’ll use a bakery as our example. When an Instagram user is looking to fill their news feed with baked goods, they’ll likely search the keyword “bakery.” When you have this keyword in your display name and @Username, you’re more likely to appear in the suggested accounts search results. As you can see here, four of the top five search results for bakery have that keyword in both their display name and @Username. Pro tip: One or the other is simply not as powerful. To get the most out of your Instagram optimization, you should use your primary keyword in both places to increase your chances of being picked up by the algorithm. This may be heartbreaking if you were excited about what you’d chosen when opening your account, but the change is a smart move toward optimization — and ultimately your own success! 3.

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