Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use

Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators.Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. These tools can help you oversee your digital presence and distribute information to your audience. In this post, you’ll learn about the different types of social media aggregators and what they can do for your team. From there, we’ll share the top tools already on the market. What is a social media aggregator?The Benefits of Social Media AggregatorsTypes of Social Media AggregatorsSocial Media Aggregation Tools Like other content aggregators, social media aggregators pull posts from your platforms and display them as a collection. You can embed the collection on your website to highlight posts about your brand, including user-generated content. Aside from your website, there are several places to feature these collections, including email marketing and digital screens at live events. The Benefits of Social Media Aggregators Social media is vital for engaging with your target audience and keeping a pulse on how people feel about your brand. However, you’re missing out on opportunities if you stop there. Social media can also deliver social proof of your status by sharing satisfied customers on your website. Highlighting positive, user-generated posts on your site creates shout-outs to your followers, which makes them feel valued. Plus, when other people see real customers touting your brand, it reinforces your status. Of course, you could do these things yourself by combing through hashtags and mentions to create a collection. But do you have time for that? One of the primary benefits of using a social media aggregator is that it saves you time through automation. The best social media aggregator tools can even weed out inappropriate or negative posts to keep things clean and upbeat. Types of Social Media Aggregators There are three primary types of social media aggregators, two pull from your social media feed, while the other focuses on a specific platform. Hashtag Aggregation Hashtag aggregators can pull content from social media networks based on a custom or popular hashtag. For example, if you operated an event, you could create and share a custom hashtag with attendees. Then, the aggregator would pull content based on that hashtag. You could even share during the event so people can see their feedback and experience in real-time. Profile Aggregation Profile or channel aggregation focuses more on branded content you create and share across social media platforms. You could let individuals take over for a day, follow influencers, or highlight a business partner’s social media accounts. Platform Aggregation The final type focuses on a specific social network, like Instagram or Twitter, and curates based on your selected settings. You could set a feed based on a keyword or hashtag and use different keywords for each platform. Social Media Aggregation Tools You have plenty of

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