The Ultimate Guide to Augmented Reality

What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR).What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR). Of course, AR can do much more than transform your face or point you in the right direction. Its ability to create unique, immersive experiences makes it a valuable tool for marketers. Here, we’ll walk through what AR is, how it differs from virtual reality, its applications, and how growing businesses should use it. Table of Contents What is augmented reality? How Augmented Reality Works The History of AR 5 Types of Augmented Reality Augmented Reality (AR) vs. Virtual Reality (VR) Augmented Reality Examples How SMBs Should Use Augmented Reality As we stated above, augmented reality (AR) is an enhanced or altered form of reality where superimposed content gets added to real-world views. Those Snapchat filters? Yeah, that’s augmented reality. Pokemon Go? Totally augmented reality. Oculus Rift? Well, no. That’s actually virtual reality, and we’ll get to that later.  Augmented reality (AR) assists fighter pilots flying at nearly twice the speed of sound and helps surgeons to perform complicated procedures, but it wasn’t always this advanced or accessible. History of Augmented Reality (AR) AR technology was born at Harvard University in 1968. Ivan Sutherland, an electrical engineering professor, created a head-mounted display system, nicknamed “The Sword of Damocles.” Sounds intimidating, right? It was. The massive headset weighed so much that it was anchored to the ceiling to operate.  Over the next several decades, advancements in AR led to helpful aviation, military, and industrial simulation tools, but the technology didn’t gain a national audience until the late 1990s. One of the first widely visible uses of augmented reality came from an unexpected source: the NFL. The yellow line signifying a first-down, the one we have all grown to depend on over the past 20 years, is probably one of the most visible and helpful uses of AR. Since then, AR has evolved at a rapid pace and is being used for both commercial and individual purposes. Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. In 2014, Google released Google Glass — the first mass-produced, wearable AR device — making it easy to get digital information simply by nodding your head. Snapchat added the geofilter feature a few months later, allowing users to add graphics showcasing geographic locations to their photos. They then introduced Lenses, a feature that maps users’ faces to add motion graphics to photos and videos. As of the end of 2017, 187 million people used Snapchat daily. And that’s just Snapchat. AR is now so popular that multiple social networks, businesses, and retailers use the technology. That’s a lot of augmented reality. How Augmented Reality Works Cameras and Sensors To create augmented reality, you

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