The Ultimate Guide to Google Data Studio in 2020

Google Data Studio is now Google Looker Studio, and it’s making data reporting even more accessible, visual, and impactful than before. The new interface, features, and functionality have some serious advantages when it comes to visualizing competitive data insights. Google Data Studio is now Google Looker Studio, and it’s making data reporting even more accessible, visual, and impactful than before. The new interface, features, and functionality have some serious advantages when it comes to visualizing competitive data insights. In this guide, we’ll introduce some of the coolest, newest features of the platform to get you ramped up quickly. We’ll also walk you through the most notable changes between Google Data Studio and Google Looker Studio. Pro Tip: Even with the major overhaul, Google Looker Studio is still entirely free and accessible to all (even if you don’t have any data of your own!)— that means you can follow along with this tutorial in real-time. With Looker Studio, you can create custom dashboards, reports, and visualizations to gain insights into your business operations. The platform offers a wide range of data connectors and report templates, allowing you to interpret data from various sources. 1. Log into Looker Studio To log in to Looker Studio, you’ll need a Google account — I recommend using the same one as your Analytics, Search Console, and/or Google Ads account. After logging in, you’ll land on a page displaying your most recent Looker Studio reports. 2. Explore the Looker Studio Dashboard If you’ve used Google Docs, Sheets, or Drive before, this dashboard should look pretty familiar. In the center, you have the option to start a blank report, start a tutorial, or see report templates. To the left, you’ll see a column that houses several tabs including Reports, Shared with me, Owned by me, Trash, and Templates. At the top, you’ll see three more tabs: Reports, Data sources and explorer. Let’s go over each of these tabs in detail. Reports Here’s where you can access all of your reports (equivalent to a workbook in Tableau or Excel). To create a report in Google Looker Studio: Click the Create button. Choose Report. Add a data source. Customize your report. Once you’ve created your report, you can access it later in your dashboard. To soft through several reports, filter them by name, owner, or last opened date by using the dropdown filters. Data Sources Data sources list all the connections you’ve created between Looker Studio and your original data sources. To create a data source in Google Looker Studio: Click the Create button. Choose Data source. Enter in your company information, click Continue. Set up email preferences. Select a Google Connector. Authorize the Google Connector using a Google Account. Choose the account and property you want to view. Click Create Report. Pro Tip: If you’re using Google Analytics and/or Search Console (which I highly recommend), you’ll need to individually connect each view and property, respectively. So if you have three GA views for three different subdomains, you’ll need

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