Top Shopping Trends of 2023 & How They’ve Changed [New Data]

Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we’ll explore the shopping trends of 2023, as discovered in our State of Consumer Trends Survey, to ensure you’re able to meet customers where and when they’d prefer to shop. Let’s dive in.  Table of Contents How Shopping Trends Changed in the Past 6 Months The Top Shopping Trends of 2023 The Shopping Trends to Expect in 2023 How Shopping Trends Changed in the Past 6 Months 1. Consumers prefer flexibility over subscription models. These days, consumers have a lot of flexibility in how they purchase products. They can make a one-time purchase or join a subscription service. They can also pay full-price or via installments thanks to popular platforms like Afterpay and Klarna. However, this flexibility may not be necessary. While 32% of consumers have purchased a subscription over the past three months, a staggering 69% of consumers still prefer purchasing products whenever the need arises.  On top of that, consumers prefer to purchase products at full price. Only 21% of consumers prefer purchasing a product with installments. 2. Baby Boomers are skeptical about shopping via social media, but they’re coming around. According to our report, a slim 6% of Baby Boomers feel comfortable making purchases directly on social media. What’s more, only 5% trust social media platforms with their credit card information. In short, Baby Boomers are skeptical about shopping via social media. However, things could be turning around. 24% of Baby Boomers have discovered a new product on social media in the past 3 months — up 41% from May 2022. On top of that, 6% of boomers have bought a product on social media in the past three months, a 50% jump from May 2022. While these stats are promising, it’s important to meet your consumers where they are right now. So, if you’re audience skews older, you might get more traction with other channels like TV ads and search. 3. Millennials and Gen Z’ers may hinge their purchasing decisions on a company’s stance on social issues. Increasingly, consumers want to support companies that share their values. For example, 66% of consumers want companies to reduce their environmental impact. This isn’t just talk: corporate responsibility is influencing consumers’ purchasing decisions. Take a look at these stats: 39% of consumers are more likely to buy a product based on the brand’s commitment to diversity and inclusion, up 8% from May 2022. 61% of consumers believe companies should donate a portion of their

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