YouTube Demographics & Data to Know in 2023 [+ Generational Patterns]

Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos.Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. While it’s a great source of entertainment, the platform is also valuable for marketers using YouTube to find their target audience. With a global user base of more than 2.5 billion people, it’s also safe to assume that your audience is on the platform. In this post, we’ll go over key YouTube statistics you need to know this year to help you succeed in your marketing efforts. YouTube Demographics Age Gender Geography What Different Generations Watch on YouTube How to Target the Right Demographic on YouTube 2023 YouTube Demographics Below, we’ll go over the most critical YouTube statistics that show marketers how global audiences are using the platform. General YouTube User Demographics YouTube has 2.5 billion users, making up almost one-third of the entire internet. (Statista) 70% of viewers bought from a brand after seeing content on YouTube. (Google Ads) India has the most YouTube users in 2023 at about 467 million (Statista) YouTube’s global advertising revenues amounted to about 29.24 billion U.S. dollars in 2022. (Statista) YouTube is the top video streaming app, and the average user spends 23.2 hours per month watching content. (App Annie) The most popular YouTube video is Baby Shark Dance with 12.3 billion views. (Statista) Videos are most likely to go viral on YouTube (27%), TikTok (24%), Instagram (18%), and Facebook (14%). (HubSpot Video Marketing Report) YouTube Age Demographics Millennials trust YouTube more than any other generation. (HubSpot Blog Research) 56% of Gen Z, 54% of Millennials, 48% of Gen X, and 26% of Boomers say they discover new products most often on YouTube. (HubSpot Blog Research) About 377 million adults between ages 18-24 use YouTube — about 15% of YouTube’s audience. (DataReportal) As of 2022, 20.2% of YouTube’s advertising audience is between 25 and 34 – the largest group – and 15.5% is between 35 and 44. (Hootsuite) 85% of children ages 2-12 say they watch YouTube. (TVTech) 84% of parents who use YouTube or YouTube Kids agree that YouTube makes learning more fun for their children. (Oxford Economics) YouTube Gender Demographics Please note that audience data for individuals who do not identify within the binary are not reported. As of January 2023, 48.6% of YouTube users in the United States are male. (Statista) 51.4% of YouTube users in the United States are female. (Statista) 11.9% of YouTube’s global audience consists of males between the ages 25-34. (Statista) 8.8% of YouTube’s global audience consists of women between the ages of 25-34. (Statista) YouTube Geography Demographics The United States has the second-highest number of YouTube users, at 246 million. (Global Media Insight). Brazil has the third-highest number of users, at 142 million. (Global Media Insights) YouTube has launched local versions of the platform in more than 100 countries. (YouTube Blog) 74% of U.S. adults living in rural areas, 81% of those living in suburban areas, and 84%